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Salesforce Marketing-Cloud-Consultant Certification Exam is a valuable credential for professionals who want to advance their careers in marketing automation and Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Consultant certification is recognized globally and demonstrates the candidate’s proficiency in marketing automation and Salesforce Marketing Cloud.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q59-Q64):

NEW QUESTION # 59
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

A. One business unit.
B. One parent business unit and a child business unit for franchise owners.
C. A parent business unit for each franchise owner
D. One parent business unit and a child business unit for each franchise owners

Answer: D

NEW QUESTION # 60
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customers' expiration date is included in the data file.
What component should the customers' solution include? (Choose three.)

A. Data Filter
B. Triggered Send
C. Automation Studio
D. Template-based emails
E. Suppression list

Answer: A,C,D

NEW QUESTION # 61
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send regularly 300,000 messages.
What should they be aware of with respect to sender reputation?

A. They should have one SAP for transactional sends and another for commercial sends.
B. They should have a shared IP since their volume is under 500,000 messages per month.
C. They should send at least 250,000 messages per month to maintain their sender reputation.
D. They should have one dedicated IP address for every 100,000 messages sent per month.

Answer: C

Explanation:
With a Sender Authentication Package (SAP) and dedicated IP address, maintaining a minimum volume (around 250,000 messages/month) is critical to building and maintaining a healthy sender reputation. If the volume drops too low, deliverability could be negatively affected.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Dedicated IP Warming and Maintenance
# "To maintain a strong sending reputation on a dedicated IP address, customers should send a minimum of
250,000 emails per month."
Source: Salesforce Marketing Cloud Implementation Guide - Sender Authentication Package
# "Dedicated IPs provided with SAP require consistent, high-volume sending for optimal performance."
-

NEW QUESTION # 62
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

A. Use a Query Activity in Automation Studio to create a segment before entering the journey.
B. Use a Data Extension Entry Source with an applied filter based on recent member activity.
C. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
D. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

Answer: A

NEW QUESTION # 63
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?

A. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
B. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
C. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
D. Create and send an email in Email Studio to test the connection and validate tracking.

Answer: A

Explanation:
To troubleshoot the connection between Sales Cloud and Marketing Cloud, a consultant should start by validating Marketing Cloud and Sales Cloud permissions for the connecting users. The connecting users are the users who authenticated Marketing Cloud Connect inboth systems. They need to have certain permissions and roles in both systems to enable full functionality of Marketing Cloud Connect.References:https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_conn

NEW QUESTION # 64
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